Developer Services / Intelligence
Decisions made with the market, not about it.
JULY Presales gathers and analyzes data from developers and industry sources across Metro Vancouver, giving your project a live picture of the market it is about to launch into.
What We Track
A complete view of the presale market.
Competing Inventory
Every actively selling presale project in your submarket, tracked alongside yours, so you know exactly what a buyer is comparing you against.
Absorption Pace
How quickly comparable projects are selling through, by unit type and price point, read as a live signal rather than a historical average.
Pricing Benchmarks
Per square foot pricing across comparable buildings and floor plans, so your release price is anchored to the market as it stands, not as it stood at your last pro forma.
Completion Pipeline
What is coming to market and when, across the neighbourhoods that matter to your buyers, so a launch date is chosen with eyes open.
Buyer Demand Signals
Inquiry volume, floor plan preference and unit type demand gathered from developers and industry sources, translated into a picture you can act on.
Weekly Reporting
Once your project is selling, the same intelligence discipline turns inward: clear, current reporting on your own velocity against the market around you.
Why It Matters
The picture that disciplines every recommendation.
Floor plans, pricing, amenities and completion dates from across the market feed a single live picture your project can be measured against. That picture disciplines everything downstream: the mix you build, the price you release at, and the buyers we call first when the doors open.
Intelligence does not stop at launch. Once your project is selling, we turn the same tracking on your own velocity, so pricing decisions during the campaign are made with the same rigour as the ones made before it.
Developer Services